The Top Loyalty Programmes in South Africa in 2022
Written By Dakalo Nemasetoni
Loyalty programmes have proven to be one of the most effective tactics for increasing revenue and inspiring customer loyalty in South Africa. Many customers are more apt to stick with a brand that offers a loyalty programme, as the ability to earn rewards changes the way they spend their money.
The Top Loyalty Programmes in South Africa in 2022
Loyalty programmes have proven to be one of the most effective tactics for increasing revenue and inspiring customer loyalty in South Africa. Many customers are more apt to stick with a brand that offers a loyalty programme, as the ability to earn rewards changes the way they spend their money. Here are the top 10 loyalty programmes in South Africa in 2022.
Clicks Clubcard
No need for another plastic card! Simply open the app and scan your digital ClubCard when you shop to earn ClubCard points and save You can shop Clubcard only deals and for every R5 you spend at Clicks, The Body Shop or Claire’s, you earn 1 point. Once you’ve spent R250 in a 2-month period, cashback is loaded to your card, and if you spend R1000 in the same period you start earning double points, which means more cashback. Loyal, satisfied customers are one of your most powerful marketing tools. In the age of eCommerce and online review websites, positive customer word-of-mouth is essential to attracting new customers. In fact, 83% of consumers place more trust in personal recommendations than any other form of marketing.
Pick n Pay Smart Shopper
With the economic and physical challenges that resulted from COVID-19, elements like surprises and convenience are still an impactful way of enhancing the consumer experience. We’ve learnt what works for some, may not work for others. But what has always been clear is that whatever the journey looks like, whatever the platform is that’s offered, what customers want is relevant rewards. Things they can use week on week, month on month.
Dis-Chem Benefit
Sign up in-store, online or through the app to become a Loyalty Benefit member. You can earn loyalty points on qualifying purchases every time you swipe your card or pay with your points at the till and every time you swipe your card a certain percentage will be donated to the Dis-Chem Foundation to assist worthy causes.
Dis-Chem also has the following benefit loyalty programmes where you can save even more where it suits your needs most: Baby programme, VIB Nappy Programme, Beautiful Woman Programme, For Youth Programme and 60 Plus Programme.
Some of Dischem’s partners include Total, medihelp, Absa Rewards and UCount Rewards.
Woolworths WRewards
The Woolworths Wrewards Card gives you savings on favourites in-store and online and you will also receive personalised discount vouchers to use on items that you purchase regularly. Swipe your WRewards card every time you shop at Woolies for instant savings on specially selected WRewards items. No points. No waiting. No-fuss. You can also link your WRewards card to MySchool, MyVillage or MyPlanet and raise funds for what matters most to you.
FNB eBucks
eBucks is one of South Africa’s leading rewards programmes. You can earn eBucks while doing everyday things – like shopping, putting in petrol or buying airtime. You can spend your eBucks on anything from a dream holiday to monthly essentials or the latest gadget. Earn and spend eBucks at over 30 online or in-store partners including Clicks, Engen, Takealot, Checkers and Shoprite. Plus, you can use your eBucks when you book flights, travel packages and car hire using the FNB or RMB Private Bank app or the eBucks website.
Checkers Xtra Savings
Checkers Xtra Savings has been in the market for less than two years and has confidently taken position of most used programmes. Currently, 60% of South Africans use Checkers Xtra Savings, which is particularly impressive given it is still a new player versus other long-established loyalty brands.
SPAR Rewards
To receive instant cash discounts when you shop at SPAR, join the SPAR Rewards Programme. SPAR Rewards sends you monthly electronic product coupons that will be redeemed automatically when you swipe your card or quote your cellphone number at till points. All you need is your cellphone number to sign up online or in-store.
Makro MCard
mCard is Makro’s rewards programme. Once you have downloaded the mCard app on your phone, you can access deals specific to mCard. By purchasing these items you earn mRewards – cashback in your mWallet to spend at Makro. Funds in your mWallet can be spent on purchases in any Makro store or transferred to any other mCard holder at your discretion.
SPUR Family Card
Every time you eat at Spur, the value of your bill (excl. VAT and waitron tip) counts towards your total spend when you use you’re a SPUR Family Card. Once a spend of R1,000 is reached, it is automatically converted into a R50 Spur meal voucher. You’ll also receive exclusive promotions and vouchers.
Discovery Vitality
Discovery Vitality is made up of three programs that encourage and reward you for living healthier, driving well and banking well. Earn Vitality Health points by getting active, eating well, and doing all your health checks. You’ll enjoy a variety of rewards at each Vitality Health status level and will increase your status as you get healthier.
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