vetro media

Strategy &

We are one of the few strategic and creative agencies that offer a clear and consistent mix of goal-oriented actions, incorporating the finest ideation, execution and results-driven optimisation. This is Vetro.

Strategic Direction

Everything rises and falls on the right strategy. Knowing what (and what NOT) to do – based on insights, research and deep collaboration to understand the best routes to the ultimate destination – is how the battle is won.

It’s how true ROI is realised.

Marketing, brand, digital, product and business strategies are part of the same family but, not necessarily, identical siblings. A good communications strategy is not a sustainable answer to a poor product strategy, for example.

To appreciate the value of strategy, and Vetro’s strategic direction services, companies/brands must be willing to have open conversations that get into the meat of a business problem, and work with our team to present an overall plan for ultimate success.

Good marketing can help companies ‘cover up’ systemic flaws but it’s not a sustainable strategy for success. What makes Vetro different is that we are happy to dig deeper.

In fact, we insist.

Vetro’s strategy team, led by Strategy Director Dean Rajh-Gopaul, helps businesses realise results across the consumer life cycle, from brand building through to sales and retention…

Speak with your Strategic Direction Team
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Vetro media have been running paid campaigns both Social and PPC for the brands that ServeCo Distribution for both Kaelo Health and Dischem Health, They have assisted us with strategy, creative, backend execution, as well as optimisation. Vetro also run the design and dev for both of the brands mentioned. They are professional and hard working and I would recommend them highly.
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Creative Direction

Here’s the reality: the best data analysis in the world can’t commence until a brand ‘moves someone’ to take an action. Without action, no data can be captured to inform future strategies and directions.

We need to grab attention first, win eyeballs and ensure audience affinity. Therein lies the value of high-quality creative direction.

Vetro’s creative direction team is led by Michelle Fuller, working with some of South Africa’s top talent to ensure that creative ideas and executions are results-focused. Our team members are specialists in graphic design, web design, UX/UI design and art direction with experience across many industries, including FMCG, QSR, technology, education, finance and healthcare.

Cut through the clutter.

Connect with your customers.

Create, with Vetro.

Speak with your Creative Direction Team
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King Pie

The Vetro Media team created incredible new cutting-edge branding and website for us. Every member of the team embodies top-notch talent and they are an absolute dream to work with. As our lead digital agency they have been very hands on every design related project that we have entrusted them with.
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Why partner with Vetro for
strategic marketing services?

Any good agency/client experience requires four key areas of engagement. Through consistent media budget performance, remarkable client service, effective and timeous campaign execution and, of course, sensible (mutually agreed-upon) strategies, Vetro’s clients enjoy the benefits of an open and transparent marketing relationship that’s solely focused on their final destination.

In the end, it’s about Your Goals, Your Budgets and Your ROI.

Everything else is a world of smoke and mirrors. And that’s just not Vetro.