The Virtual Agent (TVA) is a proptech platform that provides property professionals with a comprehensive and efficient solution for data access, client and business management, and marketing. The user-friendly interface is expertly designed for streamlined operations and augmented sales activity. The Virtual Agent offers essential tools for canvassing, customer relations management, security and compliance at an affordable price.

The Virtual Agent approached Vetro with the objective of distinguishing their brand in the competitive real estate industry. The brand needed a strategic partner to help them break into the market, attain visibility in a crowded space and stand out from their competitors. More specifically, the client wanted to secure 700 freemium sign-ups to serve as a foundation for future growth and market presence. They sought Vetro Media’s expertise to craft a compelling brand narrative, develop targeted marketing strategies and create a robust digital presence.

In response, Vetro Media developed a comprehensive marketing plan that included every stage of the marketing funnel. We ensured that the brand and product offerings were communicated effectively through diverse channels best suited for the target audiences. Our deployment included social platforms, targeted Google Adwords campaigns and blog pieces. Our messaging was relevant and impactful, developed in niche, industry-relevant conversations. The educational videos we created for social media, the client website and industry roadshows – highlighting how The Virtual Agent addresses the daily pain points of real estate agents – were particularly effective. Our integrated approach maximised reach and engagement, positioning The Virtual Agent as a stand-out brand in the proptech space.

On social platforms, Vetro Media increased the reach by 72% and the number of impressions by 90%. The freemium sign-up click-through rate (CTR) also improved significantly, rising by 5.35%. Vetro Media achieved exponential growth in conversions, specifically freemium sign-ups. Starting from an average of 200-300 sign-ups, we achieved over 800 sign-ups – a remarkable increase of 166% over a period of two months. Simultaneously, we succeeded in reducing the freemium sign-up cost-per-click (CPC) by 3%, demonstrating the efficiency of our advertising efforts.

These metrics highlight the success of our integrated marketing approach and the effectiveness of our targeted campaigns. Through these efforts, we significantly increased brand awareness and achieved substantial growth in user engagement and conversions.