Frequently Asked Questions (FAQ)
Ahh digital marketing, the all-encompassing magical realm of all things online. Where we show you a world outside of memes with social media marketing, create a first impression that lasts with web design, make search engines love your website with SEO and pay to connect people to your brand with PPC. On a more serious note, it helps increase brand visibility, generate qualified leads, and drive measurable results for business growth. Now, who wouldn’t want that.
SEO at Vetro Media could stand for Search Every Opportunity because that’s exactly what we do. We provide end-to-end SEO solutions with technical audits, on-page and off-page SEO, local SEO, content optimisation, keyword research, competitor analysis, link-building, performance tracking and more.
SEO is a marathon not a sprint. Simply put it’s a long-term investment. On average, you can start seeing measurable improvements in 3 to 6 months depending on factors like competition, site health, and content strategy.
SEO (organic search) takes time but delivers long-term value, like buying groceries to cook a meal. PPC (paid ads) offers immediate visibility and leads but stops once the budget ends — much like getting takeout. A balanced strategy often combines both for best results.
We’re classic overachievers running Google Search, Display, Performance Max, YouTube, Demand Gen, Shopping ads and more. We also handle Meta (Facebook/Instagram) campaigns and LinkedIn ads, ensuring maximum ROI through audience targeting and performance optimisation.
Vetro Media tracks online and offline Conversions, CTR, CPC, Conversion Rate, Quality Score, Impression Share, Cost per Lead (CPL), and Return on Ad Spend (ROAS). We also continuously optimise campaigns based on data insights, but we also just love hearing that you’re proud of us.
We’re not just passionate about websites, we’re obsessed! Which is why we build custom, scalable, mobile-first websites using WordPress, Laravel and other platforms that are primarily dependant on what you as the client & stakeholder require. And because we know how infuriating a slow or confusing website is we focus on user experience (UX), speed optimisation, security, SEO-readiness, and seamless integrations, but are ultimately driven by ROI for our clients.
Whether it’s previously loved or brand new we specialise in both redesigning existing websites and building new ones from scratch. But if you’re looking for a complete makeover, we can completely overhaul your site with our full redesign services, ensuring a modern, functional, and visually appealing result.
Our web development process includes technical SEO foundations like clean code, structured data, fast loading times, mobile responsiveness, optimised URLs, meta tags, and schema markup. And if all that doesn’t work, we just sacrifice a few pixels and plead with it to be nice.
We offer market analysis, competitor benchmarking, great coffee, digital brand positioning, channel planning, really cool people, customer journey mapping, advice on life and your campaign strategy, and performance forecasting with KPIs.
Our design team focuses on user-centric design, visual hierarchy, brand alignment, and conversion optimisation, creating intuitive UI/UX that turns visitors into customers. The Wednesday night drum circle, while not much of a performance, has also proven to be a big help.
Long answer: We design everything from social media creatives and ad banners to email templates, landing pages, motion graphics, and brand identity systems.
Short answer: Yes.
Every strategy is backed by analytics. We use GA4, Search Console, Tag Manager, Data Studio, and platform-specific dashboards to track, measure, and refine campaign performance. We also circle back, touch base, close the loop and align frequently.
Yes. We provide detailed, easy-to-understand monthly reports, including campaign performance, traffic insights, lead tracking, strategic recommendations and can tell you when Mercury is in retrograde.
Definitely. We integrate SEO, PPC, content, design, email, and web development into unified digital campaigns that deliver results across multiple touchpoints. It’s as seamless as ordering takeout on payday.
We’ve found that the most effective way is through a cell phone.
However, mobile marketing involves reaching audiences through mobile devices via SMS campaigns, mobile ads, WhatsApp marketing, app engagement strategies, and responsive landing pages. We ensure mobile campaigns are geo-targeted, conversion-optimised, and measurable.
Yes! We specialise in WhatsApp automation, mobile survey flows, USSD competitions, and lead generation journeys that work seamlessly across mobile platforms. And we promise your campaign won’t just be left on read.
Performance marketing is the stuff data-driven dreams are made of! It is results-based digital advertising where you pay for specific actions like clicks, leads, sales, or signups. Unlike traditional marketing, it’s fully measurable and ROI-driven, making your marketing spend more efficient.
We utilise Google Ads, Meta Ads, TikTok, LinkedIn, and Programmatic Advertising platforms—combined with conversion rate optimisation (CRO) techniques and detailed performance tracking to maximise results and make you and our CEO happy.