Choosing the Best SEO Packages for your Business in 2025

What are the SEO packages?  

So, to begin with, these packages are a set of SEO services that are put together by top SEO agencies or businesses with the intention of meeting different clients’ needs at different price points. Let us take further dive into the types of packages you will come across.  

SEO audit package 

An SEO audit is usually conducted quarterly or yearly after your website has been launched. A SEO audit package will include the following: technical audit, on-page audit, internal linking, backlink analysis as well as a content audit. Let us break each of these down further.  

A technical SEO audit involves a site crawler tool that will scan your website and pick out any broken links, indexing issues or technical errors. Also, under this audit, your website will be evaluated to check mobile friendliness, website load time and server response.  

An on-page audit includes keyword research, meta description and title tag optimisation as well as evaluating heading structure to allow for a flow in content. It also involves testing quality of content and adding alt text to images for image optimisation.  

SEO competitor analysis package 

In a competitor analysis package, the SEO specialists will identify your top competitors. From there, it will be easier to study their keyword strategies and identify keyword gaps. This meaning that the specialist will find missing keywords that your competitors are not ranking for yet which in turn is an opportunity for your website!  

Also, in this analysis, the specialist will assess your competitor’s website content against quality, quantity and structure which then will bring content gaps to light that you can then implement into your website.  

Within this package, you can also expect services such as evaluating your competitors on-page SEO, backlinks and positions in the search engine results pages.  

SEO tracking package 

With this type of package, the SEO specialists will continuously monitor and analyse your website’s performance in search engine results pages (SERPs).  

This can be done by tracking key metrics such as keyword ranking, organic traffic and backlinks. This is an essential part of SEO optimisation because your website will not be seen if you do not maintain or improve its ranking on the SERP on a regular basis.  

SEO reporting package  

We then have a SEO reporting package, and this package follows from continuously monitoring and tracking your websites performance. In this package, you can expect the SEO specialists to report back to you on what they found when auditing and tracking your website. Not only will these insights and key findings be valuable for your website but will also inform how to better strategise and optimise your website going forward.  

Local Package 

So, with a local SEO package you can expect the services such as handling your Google My Business profile, ensuring consistent and accurate citations and using localised keyword strategies. By doing this, you can enhance your presence within your local search results!  

Regional Package  

With this package, the SEO specialist will optimise your website to rank at the top of the search engine results page within a particular region. Think of regional SEO as an extension of local SEO, instead of just ranking on local search results, your website will now target larger geographic areas beyond local areas.  

National Package  

And finally, the biggest package of them all. A national or global SEO package is most suited for businesses intending to reach a global audience.  To rank at the top on these global search engine results page, it is crucial to understand the cultural differences, and different search engine results page preferences.  

Think of it in this way, with local SEO, your website will rank in search results for areas, towns or cities around you. While with regional SEO, your website will rank in search results for areas country wide. And you guessed it! National SEO will take it a step further and go beyond the borders of your country. 

Choosing the best SEO Package for your business 

Okay, so by now you are well equipped on the various types of SEO packages available. And now it is time to decide what is most suited for your business. Here are some questions to make your decision easier:  

1. What are your SEO goals?  Do you want to see your website rank higher in search engine results page, or are you more interested in driving high quality traffic to your website, or maybe you want to see more conversions? Understand what you aim to achieve through implementing search engine optimisation and this will give you a good idea of which package is most beneficial to you.
2. Who is your audience? Do they exist at a local, regional or global level? For example, if you are a start-up bakery store in Cape Town, having a global SEO strategy will not be of value to you.
3. Where is your website in terms of online presence? Are you looking to launch a website? Have you just launched it, or it has been some time since your website has been live? If you are about to launch your website, a setup package, a strategy package and competitor analysis package will be ideal whereas if your website has been live for a while now, you will need either an SEO audit or SEO tracking and reporting strategy. 
4. What are the budgets and times you are willing to invest towards SEO? Upon deciding this, you can either choose a short-term solution such as a once off setup package or you can choose a long-term retainer package such as the tracking and reporting package.  

Final Thoughts

Well, there you have it, everything you need to know about choosing the best SEO package for your business in 2025! Still have questions? We are here to help! At Vetro Media, we pride ourselves on being the best SEO company in South Africa. Head over to our website to learn more about our SEO service and connect with our team of SEO experts today!