Generative creative · Adaptive optimisation · Workflow AI
Sector · Year
Automotive Retail · 2025
400+
SKUs covered with tailored ads.
3×
Catalogue reach in market.
65%
Less production time.
— 01
THE challenge
Goldwagen’s catalogue runs into the hundreds of parts. Producing tailored creative for each, by hand, was never going to happen.
They needed coverage and craft — a contradiction, until AI earned its place in production.
— 02 / How we worked
What we did.
01
Generate the variants
Hundreds of creative permutations produced in hours, mapped to SKUs and audiences.
02
Edit down to the dozen
A senior creative reviews and ships only what meets the bar. AI proposes, humans dispose.
03
Optimise within bounds
Bidding and rotation run continuously inside limits a strategist sets each flight.
— 03
THE outcome
Goldwagen now covers 400+ SKUs with tailored ads, tripling catalogue reach while cutting production time 65%.
Scale that used to be impossible — without losing the human eye.
"We finally advertise the whole catalogue, not just the hero parts."
