Programmatic media · Auto-content engine · Compliance guardrails
Sector · Year
QSR / Food · 2024
−24%
Cost per acquisition, nationally.
+18%
Return on ad spend.
100%
Always-on, no dark days.
— 01
THE challenge
A national QSR brand can’t pause its marketing for a strategy meeting. Romans needed performance that ran every day, in every region, without constant hand-holding.
Speed was the product — but it couldn’t come at the cost of brand safety.
— 02 / How we worked
What we did.
01
Configure the guardrails
Brand-safety filters, tone rules and POPIA-compliant handling baked in before launch.
02
Automate the spend
Programmatic media and an auto-content engine run the day-to-day across regions.
03
Review weekly
A strategist checks the boundary, not every bid. The model can’t go off-script.
— 03
THE outcome
Romans Pizza cut CPA 24% and lifted ROAS 18% on a system that runs 100% always-on.
The team stopped managing campaigns and started managing the guardrails.
