Rise Against Hunger had an extraordinary story and a small platform. Awareness was the bottleneck — not the cause, not the work.
They needed reach that converted into action, on a nonprofit budget.
— 02 / How we worked
What we did.
01
Find the story
We led with the people, not the statistics — content built to be shared, not just seen.
02
Pick the channels
Social-first, hands-on community management. People who reply, not just schedule.
03
Grow the loop
Every post designed to recruit the next supporter. Compounding, not campaigning.
— 03
THE outcome
In six months the audience grew 5× and engagement rose 210% — turning a small platform into a movement people wanted to join.
Reach became volunteers, and volunteers became reach.
