Adaptive optimisation · AI reporting · Always-on content
Sector · Year
Education · 2024
+41%
Qualified enquiries.
2
Intakes scaled in a year.
−22%
Cost per enquiry.
— 01
THE challenge
Education marketing peaks around intakes and dies between them. Milpark needed a system that worked across the calendar, not in bursts.
Enquiries had to be qualified — applications, not clicks.
— 02 / How we worked
What we did.
01
Tune for enrolment
We optimised against qualified enquiries, with AI-assisted reporting flagging what moved the needle.
02
Run always-on
Adaptive optimisation kept the engine live between peaks, ready for each intake.
03
Keep humans on the calls
Strategists set the bounds and reviewed the insight summaries every week.
— 03
THE outcome
Across two intakes, qualified enquiries rose 41% while cost per enquiry fell 22% — on an engine that never went dark.
Enrolment, treated as a system instead of a season.
"For the first time our intakes don't start from zero."
