In an era of profound digital transformation, Christian Schmidt, founder and CEO of Vetro Media gives us an insight into how he and the people of Vetro have propelled this multi-disciplinary digital agency into gaining a competitive edge in a disruptive world.
Meet Vetro Founder and CEO, Christian Schmidt
In an era of profound digital transformation, Christian Schmidt, founder and CEO of Vetro Media gives us an insight into how he and the people of Vetro have propelled the multi-disciplinary digital agency into gaining a competitive edge in a disruptive world. Chris reiterates that the greatest strength of Vetro lies in the team members who continuously pour their everything into the brand.
Why did you decide to begin your own business?
I was looking for digital marketing suppliers, you could find them back then but they were so subpar and it was probably because South Africa had not caught up. The budgets agencies were getting from brands were so small and there was no investment into the skillset. I looked at what people were doing in Europe and America and I was blown away by what was happening in digital so I felt there was a massive opportunity and gap here and that’s how I started Vetro.
What drew you to the industry?
Nothing really drew me to the industry but what made me stay in it was the ever-changing environment, the daily excitement and that happened within the marketing sector. It is fast paced and the correct decisions need to be made quickly. I then observed a problem in the industry and it was the lack of ROI in marketing budgets that brands gave to agencies.
How has Vetro evolved over the years?
Keeping up with latest trends and consistently pushing the boundaries of what can be done. Recently the company structure has been the biggest change to strive for efficiency to be able to provide our clients with cost effective solutions that produce results.
What do you think is Vetro’s biggest strength and why?
The people of Vetro, which is made up of all the staff and clients alike. The growth in the people that have worked here is incredible to watch.
What do you love most about working in the industry?
For me, having a business mindset I always thought what the return would be and how to measure that. If I can’t answer a question in my head, it lights a passion inside of me to go and find that answer and fix the problem—that’s what I enjoy the most about being in this industry.
