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- — VETRO · SEARCH & AI VISIBILITY
SEO + GEO FOR SEARCH ANDAI VISIBILITY.
Vetro is a South African SEO and Generative Engine Optimisation company helping businesses improve visibility across Google and AI-driven discovery platforms. Our Search & AI Visibility practice combines Search Engine Optimisation, Generative Engine Optimisation and Answer Engine Optimisation to strengthen how brands are discovered, understood and referenced online. Search behaviour is changing. Your visibility strategy needs to change with it.
- — Answer first
WHAT IS GENERATIVE ENGINE OPTIMISATION?
Generative Engine Optimisation, or GEO, is the practice of improving how clearly a brand, business or source can be understood and referenced within AI-driven search and answer experiences.
GEO does not replace SEO. Strong technical foundations, useful content, clear entity information and demonstrated expertise remain essential.
GEO expands the visibility objective beyond traditional search rankings to include how brands are surfaced and cited within AI-led discovery.
- — What we do
FROM SEARCH RANKINGS TO. AI VISIBILITY.
- 01
SEO
The foundation — making content accessible, relevant and competitive in organic search.
- 02
Technical SEO
Crawlability, indexing, site health and the technical signals search engines rely on.
- 03
Content Strategy
Content built around real search intent and the questions your audience is asking.
- 04
Generative Engine Optimisation
Improving how clearly your brand can be understood and referenced in AI-driven answers.
- 05
Answer Engine Optimisation
Structuring content to be surfaced in direct answers and answer engines.
- 06
AI Search Visibility
Improving how brands appear across AI-led search and discovery experiences.
- 07
AI Citation Visibility
Strengthening the signals that make a brand more likely to be cited as a source.
- 08
Content & Topical Authority
Building depth and authority around the topics that matter to your business.
- 09
Entity & Knowledge Optimisation
Clarifying who you are and what you do so machines can understand your entity.
- 10
Search Intelligence
Understanding demand, competitors and opportunity across search and AI discovery.
- 11
Organic Growth
Connecting search and GEO to sustained, compounding organic performance.
- 12
Measurement
Tracking organic performance alongside brand references and AI-driven visibility.
- — What we do
SEARCH, GEO & AI VISIBILITY.
Is GEO replacing SEO?
No. GEO expands the visibility objective. SEO remains fundamental to making content technically accessible, useful and understandable.
Can a company guarantee that ChatGPT or an AI model will recommend my business?
No. AI visibility cannot be guaranteed. Vetro focuses on improving the quality, clarity, authority and accessibility of the signals AI-driven discovery systems can use.
How do you measure AI visibility?
We assess brand references, citations, source visibility, relevant answer coverage and changes across AI-driven search experiences alongside traditional organic search performance.
Be found where customers search now — and where discovery is moving next.
- DEPLOYED THROUGH THE RIGHT OPERATING MODEL