Programmatic media · Always-on reporting · Predictive modelling
Sector · Year
Logistics · 2022
-38%
Cost per lead across markets.
12
Markets live on one system.
+27%
Conversion rate, blended.
— 01
THE challenge
FedEx ran PPC across a dozen markets, each optimising in isolation. The result: duplicated effort, inconsistent costs, and no shared view of what worked.
They needed one system that could run everywhere — fast, safe, and accountable.
— 02 / How we worked
What we did.
01
Set the boundary
A senior strategist defined the brief, the budgets and the brand-safety rules in writing. The model never leaves them.
02
Let the model run
Auto-bidding, audience scoring and creative rotation across all 12 markets, in real time.
03
Watch, don’t milestone
Always-on dashboards alert the team to anomalies — they act in minutes, not monthly reviews.
— 03
THE outcome
Cost per lead dropped 38% across markets while conversion rose 27% — all governed by a single guardrail a human signed off.
One system, twelve markets, zero off-script spend.
"Machine speed we can actually defend in a boardroom."
